Domain Inform (Section 2C)

Domain Name Secrets Exposed!

The Basics About The Domain Name Registration Process

Every website needs a domain name. So to make the domain name registration process easy will let you in on some good domain secrets.

Why A Even Have A Domain name

Your domain name is your address. Your URL (universal resource locator). Your Internet indentity.

Should I Use My Company For My Domain Name?
  • Maybe, maybe not.
  • Is it going to be memorable?
  • Easy to spell?
  • Does it contain keywords that relate to your Business?
For more considerations on choosing a domain, I've put together the following checklist.

Pick A Memorable Domain Name

Is it catchy?

  Do you think the average person would be able to remember just your website name, without looking though their bookmarks?

  You should make it easy to spell. Face it, most people can't spell. Try to target your domain name for the masses when picking your domain name. Think of everyone having a 7th grade education.

Make Your Domain Name short

Try for a 2 or 3 word domain name. When possible, name your company the same as your domain name.

Use keywords In Your Domain Name

Try services like
This will help to see what people are searching for, in BIG NUMBERS, related to your subject.

Don't Use Numbers Or Hyphens In Your Domain Name

  These are easily overlooked or forgotten when people type in your domain. Unless you're using a stand out combination like 911alert or 123homerepair, don't go numeric. If you use hyphens, then every time you tell someone your domain, you have to say it's - with the hyphens. This is not impressive, and you risk losing traffic to You're asking your potential customers to work harder, to remember tedious details about your name. Simplicity is important, because you want them to find you. You're building a brand here.

Don't Buy Any Other Extension Except (.com) When It Comes To Your Domain Name

This is the best branded domain extension, highly known and trusted.

Avoid running names altogether that end in a vowel and begin in a vowel In Your Domain Name

EXAMPLE Of a Confusing Domain Name

It's Really Ment To Mean FREE EBOOKS

  Also try to avoid having the second word start with the same letter as the last letter of the last word. These combinations can look weird, and are often likely to be misread or simply forgotten. By avoiding these two combinations, we make sure our words (and our brand) will stand out.

Of a Confusing Domain Name

Their Good For Starting Sentences, Not Domains names

You should avoid starting your domain name with THE or A (if being used as the word A) .

EXAMPLE Of A Wrong Domain Name

It's mean't To Say A SIMPLE HOME

  A is likely to be forgotten. While it is true that directory listings usually list alphabetically, search engines do not.

  If you can come up with a catchy name starting with A, by all means, do so. You might find yourself first in the yellow page listings. You should look their first and see what the competion looks like. What are their names, how do they rank?

  Now, here's where it gets interesting. You'll see that names starting with numbers get displayed first (for non paid listings). So the big question becomes, is yours the type of product or service that will do well from yellow page traffic? You must carefully weigh this against overall branding of your company

An Important Tip About Domain Name Registration

  You could of course, have more than one domain, and more than one brand for your company, but be careful about promoting the same sites with different names to the same search engines. You could find yourself banned from those search engines altogether.

Using My Name As My Domain Name

  You shouldn't pick your name a your domain name, unless you're famous. Names aren't keywords (it won't help your search engine rankings). They are forgotten easily. Unless your in A business where People remember your name. On Such Example would be if I worked in Film. Any case If People remember your name as your business then this could be your best option as a Domain Name.

Who's who, and is my name taken?
To search available domains, and to find out who owns the registered ones, Do whois search.

  If you come across a registered domain, it will show you where it was registered. The next step to detecting the identity of the actual owner, is to visit the registrar (this is where the domain was registered) site listed, and use their whois search. This should provide you with the name, address, phone number and email of the rightful owner. Unfortunately, this information is not always available, but it is most of the time.

A Common Myth Equals Missed Opportunities  When It Comes
To The Domain Name Registration Process

  All the good domain names are already taken. That's not true. The dirty little secret is, thousands of great domains expire every day.


  Also try to get the singular and plural versions of your domain name. Is possible that people could mistake one for the other. Other people will not be able to you use your domain name. That way you protect your brand. Another expiring domain service to check out is They have some interesting statistics for expiring domains, such as Google page rank, yahoo and the dmoz listed domains.

Roads To Nowhere, No Stops Ahead When It Comes To Domain Name Registration

  One tasty bonus that accompanies a popular site is link popularity. This is how many other websites link to the domain in question. Think of a link as a road into your website. Quite often, webmasters do not update their links when the site they're linking to changes or disappears altogether. So if you find an expired (or soon to be expired) domain with high link popularity (many links to the domain) , it may well stay that way for some time to come.

  Bear in mind not all links are created equal. Link farms (A.K.A. FFA or "free for all" links pages), are seldom visited by real people. Instead, automated programs add people's URLs when they submit to a mass submission service, hoping to generate big traffic. Instead, all they get is a bunch of spam, which they've agreed to receive, in order for using the service.

How Can I Snag That Expiring Hottie Domain Name?

  When you find a domain name that's pending deletion (the owner hasn't renewed it) , the next step is to try to secure it, the moment it becomes available. It can take up to 60 days for it to become available. They do not announce the exact time a domain name is dropped. Thankfully, there are automated services to perform this task for us, such as,,, and Prices vary, and none can guarantee success.

   Namewinner lets users bid against each other for expiring domains and only the winner pays, while Snapnames and Expirefish are first come, first served, meaning only one user has a shot at grabbing a particular domain. Snapnames also has the most registrar partners, (including Network Solutions) , which may give them an edge for securing expiring domains that are currently registered with their partners. They also have the highest price tag, and you pay whether or not they secure your name. is a newcomer that seems to rival the services of Snapnames, with better prices.

  One more method you might try, is going directly to the current owner. Let's say your desired dropping domain is already "back ordered" on, and Now you can still bid for it at, and, but you feel the odds are against you. If you're really hot on the name, and willing to pay a premium, you may be able to bypass the solutions above, simply by cutting a deal with the current owner.

  This can be a bit risky however, because once the owner realizes your interest, they may decide to ask for a unreasonable sum of money, or simply see value in the domain again (generated from your interest) , and renew it as an investment. Assuming you can make a deal, you may want to suggest using, which eliminates the possibility of fraud for both of you. The owner will need to renew the domain before they can transfer it to you.

The Website Graveyard - Visit Those Spooky Remains!

  Once you've found a deleted or soon to be deleted domain you fancy, you might want to take a trip into the past, to see what that site used to be! Now bear in mind most domains that are registered are never developed, so there may be nothing at all to see. But for those domains with a tangible history, we can often peek at their ghost, courtesy of the wayback machine at

Speculators Beware - Their Are Many Factor When It Comes To Domain Name Registration

  Don't go over overboard and buy every known extension for your brand - (.net, .org, .biz, .info, etc.) . Big corporations like Google can afford to buy all the country domains. When you're starting out, remember, domain fees are yearly, and you need to consider the lifelong cost of each domain. For most people, one domain is just fine. You may think snatching up good domains and reselling them would be a lucrative business. The problem is, finding a buyer is not easy. In fact, that's an understatement. Don't register domains containing trademarks. You will likely here from that company's legal department if you do, and will be forced to relinquish the name by The World Intellectual Property Organization (WIPO) , or a lawsuit, or both.

Who's In Charge Of The Domain Name Registration Business

   Icann (The Internet Corporation for Assigned Names and Numbers) oversees the domain registration business. Their URL is If you ever have trouble with your registrar, it may be worth reporting to Icann.

   Case in point: A client of mine tried to switch his domain to another registrar (at my suggestion), to get added free features (free URL forwarding), and save money. His current registrar denied the transfer, and tried to charge him a fee for leaving! Once we threatened to take up the matter with Icann, and publicly expose them at Icann's forum
(, they immediately backed down, and released the domain.

My Trade Mark Has Been Infringed - What Should I Do Now?
  If you believe someone has registered a domain that infringes on your trademark (or has infringed on your intellectual property), the authority to see is The World Intellectual Property Organization (WIPO), at

Brand Awareness - A Factor Of Domain Names

  Capitalize each word of your domain in your sig files and letterhead, and anywhere else you advertise your domain. It helps your brand stand out.


  Also, only add in http://www. when you're creating links back to your site (i.e., email, websites, and online forms). In all your offline advertising, such as signs, business cards and letterhead, you should definitely skip http://www. and just use You only have a second or two of people's attention when they see your URL, so make it count. Brand that name! Just make sure your web host has your site set up to show without WWW. Most sites are correctly set up to display when a person types in, or but a handful, maybe 10% or so will show page not found, if you skip www. That could be devastating, so check with your host, and demand that your site comes up either way!

A Domain Name - Ready To Buy Your .com -

   Don't pay to much! I'm still surprised that many people don't know they can still buy domain names for under $10 these days.

Keep Your Registration Current When It Comes To Your Domain Name

   Don't let your domain expire. You cannot afford to be even a day late in payment. If it falls into the redemption period, you might find that your domain gets high jacked by your registrar for an outrageous renewal fee. If your expired domain falls back into the available pool, it may be registered by anyone, and you may have little recourse trying to recover it.

  The easiest way to ensure you are sent renewal notices for your domain is to keep your email contact current for your domain name. Perhaps the most common reason for people losing their domains, is simply that they switch ISPs, and subsequently, their email address changes, and they forget to update that information with their domain registrar.

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