Click Exchange Programs What Are They?
Because they are simple to use and promise fast results, click exchange programs have become very popular among webmasters. While all kinds of sites participate in them, especially those that have a hard time attracting traffic with other methods seem to have embraced the idea. This means that the majority of members in most click exchange programs are trying to push the latest get rich quick-scheme, advertise MLM programs or send visitors to an online store that pays the member a commission every time a person sent by him purchases something.
Before we continue, let me explain what a click exchange program is. The concept is simple and at first, it feels like it makes a lot of sense. As you know, there are vast amounts of sites out there that have owners who believe their site isn't receiving the traffic it should be. Many of them also spend plenty of time on the web, wandering around searching information or just to have fun.
Click exchange programs attempt to merge these two things together. They form a network out of the participating sites and webmasters then surf on it. For each page visited by the participant, someone else will visit his, so the programs make it possible to get traffic just by doing what you would have done anyhow. To sum it up in one phrase, click exchange programs can be described as "If you visit my site, I'll visit yours".
Sounds reasonable, doesn't it? But does it work or is it just another dead end in the maze that is website promotion?
Click Exchange Programs - The Facts
-Click Exchange Visitors are untargeted traffic- -Visitors tend to vanish after 30 seconds- -They are usually part of more than one Click Exchange Program- This partially explains why the quality of visitors is so low, since people that have joined several click exchange programs usually use them all at once. Because the visitor is continuously jumping from one browser window to another instead of spending time on the sites, this renders the 30 second minimum visit required by many of these programs useless.
Desperate Attempts To Improve Results
The first thing you should do is to sign up with at least four programs. It would be best if everyone used only one program, but because that is not happening, you might as well maximize the amount of clicks you can get in an hour. So, there's a four program minimum in this game and to top it all off, you'll have to use them all at the same time.
In most situations, a little planning before rushing into action is a good idea and this one is not an exception. Before signing up to anything, you should create a page where you are going to direct the visitors you'll receive. Directing them to your front page is usually a waste of time, because they are in too much hurry to read long texts or appreciate your beautiful design.
The page where the traffic from click exchange programs is directed should be simple and go straight to the point. Use a very large heading to get their attention, then briefly explain why they would benefit from browsing your site or reading more about your wonderful product. You should also ensure that your creation loads up fast even on slow connections. Due to these restrictions, the result won't be very beautiful, so it probably is a good idea to ensure that only people from click exchange programs see it. Don't link to the page from other pages and use a robots.txt file to keep search engine spiders from indexing it.
The last thing to remember is that your content or offering has to have appeal to the people who use these programs. This means that sites targeted at webmasters probably perform better than others. Also, pages that have content that is both easy and fast to browse through, such as humor sites or pages that have pictures of women in swimsuits might stand a chance, even while they shouldn't expect too great results either.
Needless to say, a site that has 400 pages of scientific material about global warming would be lucky to get one in a thousand click exchange program users to do anything else than promptly go away.
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