Search engine optimization is about fine tuning your website to get the best search results possible. If done properly, the steps you take to optimize your website for search engines can also often be used to optimize your site to get website traffic. After all, it accomplishes little to get a good ranking in a search engines just to be passed by the human viewing the search engine results. I will discuss basic areas that should be considered in planning and designing the website itself.
Think of your website as the best advertisement you can design and construct about your business or product. The title is then the headline of your webpage. The title is embedded in the head of your web page. Most objects in the head are normally visible only to search engines. The title is visible to both search engines and visitors. In fact the title is the first clue a potential visitor has about your webpage, as it’s commonly displayed as the first identifying text someone sees with the list of webpages from a search engine after entering a search. The title will normally be seen in the line at the top of the page. The title should be five-ten words long, between 70 – 80 characters.
As with the domain name, the title will be scrutinized by the search engine as to its relevance to the search topic. This will includes ranking awarded by the search engines. they may be influenced by the wording, or words, of the title. Think of how a domain name can effect placement in search engines using keywords. The same goes for using keywords in the title. By using keywords in the title this can also effect placement in search engines.
Meta tags are snippets of code placed within the head. Normally, they only speak to search engines. Not having the right one could cost your website it’s rightful placement and could lead to poor impressions (Not a lot of traffic). There are several Meta Tags which are important. Two of them are extremely valuable.
The description will commonly expand on the brief headline presented by the title. Not only will the information in this tag be of value in helping a search engine determine placement of your website within search results, but the description contained in this tag is normally shown along with the title when the search engine shows the returns for a search. Failure to provide a description will not only make it more difficult to get good placement with returns, it is also likely That in the absence of a description, the search engine will simply grab the first few words it sees on your page, and that may be what the viewer reads as a description of your website.
It is a good idea to repeat your keywords in the description, don't get too carried away. Also, most search engines will only display the first 20 or so words of the description, so don't get too wordy up front. Say what you have to say and get it over with. The description should not exceed 150-200 characters.
It used to be that search engines wanted you to list the important keywords in your website. These days, the programs used by the search engines generally extract the pertinent and relevant keywords from the content of the page itself and ignore the keyword tag completely. Many website designers have gone so far as to drop this tag. you should leave it in for three basic reasons; we are used to using it, there may be a search engine somewhere that still uses it and why miss out, and in some cases where relevant keywords cannot be picked up from context, the keyword tag may be the coin toss that decides the issue. Simply list your keywords, separated by commas.
Generally having a website full of valuable content is one of the best ways to make search engines and people happy. The search engines have something to sink their teeth into, and can extract a lot more data from the content than you possibly could tell them in the title and tags.
Many people write the content of their website and then try to see where to stuff in the keywords. While this could possibly fool the search engine, odds are it is going to make the writing a little strange, and might help cause the visitor to choose to visit, and do business with, a more professional looking site. The best way to do this would be to choose a topic, title, description, and keywords then write a copy based on those item.