A proper domain name is essential to guiding traffic to your website. If your domain name seem like it completely unrelated to the topic of your website, then their's a really good chance that it won't draw the traffic that you desire. By adding keywords to your domain name you can then make it a driving force to rank high in search engine results. Your position on a list of sites found based on a keyword search in Google, Yahoo, & MSN could be severely impacted by a website that does have a domain name that incorporates the proper keywords.
The best way to start off is by making sure your website stays on topic. An example would be if you sell nail polish, then you should not get involved in pages and pages of information on nail files. Staying on topic will help you pick out the keywords that will drive traffic to your website. Most of the time people make the mistake of thinking they need a keyword like pets when they are focused on only dogs. This is the wrong idea as this will only bring visitors that will leave your site in a matter of second as soon as they realize that you can not provide the cat food they were looking for.
When it comes to choosing your keywords need to be as specific as possible. Don't use a domain names that’s really long because people just won’t remember it. If your selling nail care products, you’ll need to consolidate. Use nail care or fingernails in your domain name to suggest all products. Or, if you are focused on specialized grooming products for nails, use nail grooming. This can really help you when you decide to register a domain name.
A domain name that’s populated with keywords doesn’t have to be fancy. It simply needs to get the point of the website across. If you are providing a service, you should include the location of your business, especially if the service is a local market. If you live in Florida, you don’t want someone calling from Oregon expecting service the next day.
It’s good practice to review other domain names regarding your same topic as you intend to include on your on website. That way you can get an idea of how other websites attracted visitors before you. Also this gives you an idea of domain names already taken by somebody else. Start by searching the keyword or keywords with which you’d like to populate your domain name, this will return several sites that have already accomplished this.