Welcome to Domain Inform Section 4. You might have visited this section before but we've decided to make some real changes & Really get to the what search engines want and how to make them work for you. This is more advanced information about search engines and I would recommend reading section 3 first. In this section will talk about what a robots.txt file is and why you will need it and how to create one. Remember Google, Yahoo, and MSN are the most important search engines. So of you want to get a lot of pages index your going to need a Sitemap. Don't now how to create one? No problem will show you that it's really easy. Getting indexed is easy but getting a good ranking is not. Your going to need to know and understand Google Webmaster Tools. Another thing to know about search engines is the nofollow code in links. Then what is Alexa traffic rank. We'll then talk more in-depth about inbound links and the Anchor text. How can you boost your traffic with website directories? Submiting to the DOMZ/ODP (the open directory project) and should I submit my site to the yahoo directory. Then will take a look at PPC advertising and that all the looksmart listing are paid for. Ever wander what makes Yahoo, Google & MSN Different? Will also show you how they rank you differently. Then will cover other things like how to get spiders to crawl your website more often and how to get traffic with online articles. Will also talk about other ways to promote your website besides search engines.
When you first get indexed in Google the first thing you need to do is to sign-up with Google Webmaster Tools. This can show what your showing up in search results for. If Google had any problems crawling your site. It will show you all the links for every page you have indexed. It will also show you if your being penalized by Google. Also if you have foxfire we will show you a way to see what the anchor text used on and link is, if they used nofollow and what the PageRank of the webpage that linked to you. A valuable tool for any body trying to rank in search results in google.
(Section 4E) Alexa Traffic Rank
If you've never heard of Alexa then you should know it's part of Amazion. Well at least owned by them. So why would we decide to talk about them? It's simple Alexa is a website that tracks the amount of traffic to every website it has indexed. So you can see how your doing Vs. every other website in the world. Traffic Ranks are from 1 being the highest to 1 million being 1,000,000th place in the world. It's a wonderful think to know. So this is important when tracking your progress on the internet.
(Section 4F) Inbound Links & The Anchor Text
Inbound Links are links that are from other websites to your website or webpage. Your going to need many of these to make a difference in search results. So this section was made to look at them much closer. The Anchor text is the text used in the link it's self. These can have a major impact on search results if you know how to use them properly. In fact you could rank for a term even if you never had non of the words even on your page. Yes that's right the anchor text is a search engine secret. How powerful is this? Well let's take a look.
(Section 4G) Boost Your Traffic With Website Directories
Directories are places where users go to find websites, just like they do with search engines. However, there are significant differences between the two. For people who are trying to boost the traffic to their sites, it is vital to understand these differences in order to succeed. How you can boost your traffic using website directories!
(Section 4H) Submitting Your Website To The ODP
The Open Directory Project, or the ODP, is a directory similar in layout to Yahoo and Looksmart. ODP's biggest difference to its competitors is that it is run by over 37,000 volunteer editors, who do their work without receiving any monetary compensation. This uncommon operating model is both an advantage and problem to the ODP. Its reliance on volunteers enables the directory to process most submissions quickly, but can also create situations where an editor suddenly goes missing and causes sites submitted to his category to go unreviewed for a longer period of time. Alexa and Yahoo both use ODP as a Directory. Getting a listing in the OPD (AKA DMOZ.org) can mean a sudden boost in search results in Google and Yahoo.
(Section 4I) Submitting Your Website To The Yahoo Directory
Yahoo is a directory first and then a search engine second. Submitting to the yahoo directory is a great way to get extra traffic to your website. They do however charge $299 to get listed in their directory. Their is a free listing for websites that are non-business websites. The question is this. Is a listing in yahoo's directory worth it. This next section covers the yahoo directory in-depth.
(Section 4J) Price Per Click Advertising (PPC)
As it is sometimes difficult or almost impossible to achieve a top position in the search engines for certain keywords, one often ends up thinking "isn't there an easier way to do this?". Well, of course there is, but it isn't free. PCC Search Engine Advertising can help you. This section talks about what a price per click search engines can do for you!
(Section 4K) Looksmart The PPC Directory
Founded in 1995, Looksmart has since then become one of the three largest website directories, the two others being ODP and Yahoo. While the Looksmart site does not draw as many visitors as Yahoo, nor does its data have as many users as ODP's, the directory has several powerful partners that make being listed in it seem attractive. To mention a few of them, MSN, Mamma, Altavista and Dogpile all use Looksmart's data somewhere on their pages or search results. Also, it appears that at least Altavista gives a ranking boost to sites that are present in Looksmart's database.
(Section 4L) The Difference Between The Top 3 Search Engines
Have you ever wondered what the makes Yahoo different From Google or Yahoo different from MSN. This next section talks about how the Yahoo, Google and MSN account for more than 90% of all searches in the world and how each one works. These 3 engines all have motors but run a little different. We'll talk about what these differences are and what you should know when trying to get a high rank in Yahoo, Google or MSN.
(Section 4M) 6 Ways To Attract Search Engine To Your Website
So you want to get more traffic to your website. We will talk about 6 ways to get search engines to spider your website more often. If search engines visit your site that means they are indexing and this will help them to rank your website in search results. This will then result in traffic to your website. This will help you to grow and be seem more often.
(Section 4N) Increase Website Traffic With Articles
Quite frankly, it's hard to quickly increase website traffic. When you submit a site to a search engine or a directory, it takes a while before it gets listed and the effects start to show. However, if you happen to be a webmaster of a new site, you know that it is difficult to wait for the traffic to start growing. There's nothing that would sound better than receiving a few hundred or thousand visitors within the next day or two, but how are you going to make that happen?
(Section 4O) Are Search Engines Worth It?
This section talks about the fact you should not lay all you eggs in one basket. Search Engines are a wonderful way to get targeted traffic to your website. Maybe you should think about some other ways you can generate traffic to your site. Or maybe use a combination of PPC and free search results. Their are many factors to consider when starting a website but lets look at the big picture.
(Section 4P) Marketing Your Website Beyond Search Engines
Getting traffic from search engines is wonderful but is their other ways I can let people know about my website. This is an interesting section about ways to market your website besides the good old search engine or to add with PPC and Search Engines together.